Atlanta Street
Spam Eradication Campaign
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INTRO / TAKE ACTION
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Let's take back our community!!
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What is street spam?
Street spam is low budget form of
advertising in which a company, event, service, real estate
development, etc overexposes itself on telephone poles,
stab signs, or by wildposting. These signs have proliferated
over the years to epidemic proportions and become a nuisance
in many communities. Everywhere you look there are signs,
often dozens at a time, littering our communities. These signs
are illegal in most places.
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The street spam problem in Atlanta:
Every week, scores of signs, mostly the picket signs advertising condo developments in other areas, proliferate in Midtown as in the rest of the Metro Atlanta area. Usually 50-80 signs are rounded up and discarded every weekend
just in our little Midtown alone. Snipe signs (on utility poles) are also a problem at times.
Unless they are quickly removed, the picket signs will typically plop over and warp over the course of the weekend. Sign placement companies claim that they pick them up Sunday
evenings but this is often not the case.
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Why the community has a right to be
concerned:
- Street spam creates unsightly litter that defaces
our neighborhoods.
- Many of these signs are for businesses who don't
even live in the communities they are trying to
profit from.
- Many of those behind the illegal signs are
fly-by-night businesses who may not be paying for
business licenses, income taxes, etc., that other
legitimate business have to pay.
- These signs are removed usually by volunteers, or
by government workers AT TAXPAYER expense.
- Off-premise signs are visually unappealing and
they are distracting to drivers, and they may cause
safety problems by impeding visibility.
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Why this nuisance flourishes
in our city:
- The laws in the City of Atlanta are very weak.
While it is against ordinance to place signs on the
right-of-way and on utility poles, only those actually placing these signs in improper places can be cited and fined up to $75. This is simply a cost of doing business for these sign placement people. Atlanta has no "end benefactor rule" making sponsors of this kind of litter responsible.
- Many naive or unscrupulous agents for
housing developments and businesses sponsor this litter to
stimulate fast sales without regard to the litter and blight
their signs produce in the community surrounding them.
How city ordinances could address this
type of sponsored litter:
- City ordinances need to be re-written to specifically name "weekend directional signs" and snipe signs among prohibited types of
signs (Signs on utility poles are already illegal and spelled out
as prohibited signs).
- There needs to be an "end benefactor rule" incorporated into the ordinances. That would allow city officials to
address the sponsors of neighborhood litter.
- Increase the fine for violations
significantly to where it would be more than just a cost of
doing business.
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Modus Operandi of sign placement
people:
They typically operate during the night when traffic is very light. They will advertise their services to new developments, charge them a fee for strategic placement of a certain number of signs. They will often place several signs in one location for multiple clients.
Snipe sign culprits will typically nail the signs too high for a pedestrian to reach, yet low enough to get out of there quickly.
Strategies for taking back our
neighborhoods from this sponsored litter:
Simply remove and discard. Tips
on removal from utility poles here. Most of the time
they are put out by unscrupulous culprits.
It helps to have an arrangement with a local business to use their dumpster (fly-dumping is usually illegal).
Street spammers know that it is illegal but continue to do so anyhow. It
is not worth your time to contact the culprits. They are like
these moles that run drugs on the streets of the inner city.
Housing developments will sometimes want
to maintain a good image and will sometimes respond well to
concerns of the community. Try writing to sponsors of
homebuilder litter.
Removing the signs cuts into their profits, as they promise their client litter-sponsors that a certain number of signs will be put out at certain times.
The more citizens and code enforcers remove these, the more
signs they have to keep producing to keep up. They will often
give up.
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Why
sponsoring neighborhood litter is bad for your business:
- These signs are often place near signs
advertising things like "we buy cheap houses", Viagra,
and other low-end forms of advertising.
- This kind of overexposure suggests that
you are desperate to sell something that is not moving well.
- It makes your business look bad in the
community.
- There is a growing backlash nationally
against this phenomenon.
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Many thanks for the CAUSS
website and the participants of its forum. CAUSS has alot of good
information on their website and in their forum. Check
out uglylitter.com
too!
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info@streetspam.org
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